Laure Prouvost's 'OUI GROW' charitable project launches at Frieze London

11 October 2023

At Frieze London 2023, Laure Prouvost introduces her new project OUI GROW at the lounge of luxury brand Poiret.

Prouvost says "OUI GROW is a charitable adventure, supporting nature to tresspass man made structures. The project, run from our studio in Molenbeek, Brussels, aims to plant and help plants in inner cities and deprived area."

Visit the lounge to pick up your packet of bee-friendly wildflower seeds to take away, which also contains a QR code that can be scanned to make a donatation.

Prouvost presents two works at the lounge: Monteverdi ici (2018) and A Sign of God (2021), the latter of which contains elements from Prouvost's iconic legsicon – visual signs addressing the viewer directly, including fruits and flowers, teapot and a fried egg.

The collaboration will continue at Frieze Los Angeles 2024.

Shown here: Laure Prouvost, A Sign of God, 2021, Tapestry, 290 x 488 cm © Laure Prouvost